Our CRM solution offers complete customer relationship and servicing management on a single platform. It empowers management and sales team to have the birds eye view of the current sales plan, execution status, customers interactions at one place. It integrates all the sales functions. Powerful and fully customisable dashboard gives the management and sales leader complete view on the sales forecast and sales achieved. Built in analytics tools and functionalities can help the leaders to locate the exact challenges and problem areas in sales. Also, it enables the teams to find out what’s been working and sales strategies that have given great results.

Managing customers is one of the most important functions that a business does on a regular basis, and this is why CRM solutions provided by Sofgen help businesses deal with their customers and clients. This process will help businesses manage their customers in a much better manner. CRM process identifies the entire process of the client business and then smoothens the process of handling customers in a much more efficient way than before. The process of customer management is complex, as there are many customers who have different needs and requirements. Businesses have the duty to cater to each and every of their customers’ needs to ensure continual growth and development of their business.

The exact role of CRM systems is to ensure all there is a single process that is able to cater to divergent needs and preferences of their customers. This is why it is important to incorporate CRM systems in the customer management department.

We understand how challenging it can get to manage relationships and very complex sales cycles with your customers including the distribution channel. Distribution channels can sometimes be complex and involve a long chain of retailers, dealers, distributors, ecommerce players, institutional customers and more. Sofgen’s CRM solution helps you to manage and integrate all the fragmented customer data on one platform.

Sales team can manage, view and track all of their customer interactions at one place, and take action in an incredibly efficient way without wasting any response time. Detailed customer analytics gives you incredible information and insights on customer behaviour, their likes and dislikes, buying patterns and more. System records all the customer buying and interaction history at one place which can be accessed quickly.

As there are various other factors that add to the overall complexity in handling customers, it is important to be aware of all, or most, of them. CRM eliminates many of the factors that cause complexity in customer management process and improves this process to a large extent. Customer Relationship Management succeeds only when all the essential factors are aligned with each other, and this is why businesses must always focus on identifying and understanding these factors.

CRM systems perform the role of bridging the gap between businesses and their customers. Businesses who incorporate CRM systems are better able to deal with their customers and enhance the overall satisfaction of their customers.